Chair, MaxFACT Committee
Chair, MaxFACT Committee
The curtain falls!
The most recent fiscal year was marked by the end of an adventure and 18 years of productive collaboration. The acquisition of all shares of MusiquePlus and MusiMax by Groupe V Média in September 2014 was the prelude to a new era for the MaxFACT program, which will now pursue its mission within the Remstar Fund.
In December 2014, this was the context in which our committee held its last meeting and made its final allocations. In our last call for projects, we received 88 applications for funding; of this number, 23 music videos shared in more than $300,000.
MacFACT was founded in 1997 at the behest of MusiquePlus, with the aim of encouraging the development of music by supporting the production of music videos. It can take pride today in having been an important player in the cultural development of our industry and raising the profile of our artists.
Despite the extensive changes that have rocked the music industry, music videos have never lost their relevance. Now viewed by fans on the Internet, they continue to be an excellent tool for bolstering the ties between artists and their audiences. For some, they even serve as a window on the world that allows them to exist.
In this context, we allocated close to $8 million for 608 music videos in the past 18 years, thereby supporting the efforts and the careers of hundreds of singers and songwriters. By stimulating the development of our music industry, not only did MaxFACT contribute to supporting high-quality performances in ingenious settings, but it also played a role in the development of artists who work in music video production. Moreover, many of the videos we funded have received nominations or awards from various industry bodies over the years.
Since MaxFACT was founded, more than 330 artists, 170 record labels, 80 music video production companies and 600 videos in a wide range of genres—from folk to hip-hop, country, rock, pop, classical, adult contemporary and world music—have benefited from funding. Based on this positive record, we can conclude that MaxFACT has more than one hit to its credit.
Obviously, were it not for the steady support of MusiquePlus and MusiMax over all these years, we have not have been able to carry out the projects that have contributed to our industry’s vitality. I offer them my heartfelt thanks for placing their trust in us.
Similarly, I would like to thank all those who have worked with us, from near and far, to ensure MaxFACT’s success. More specifically, I applaud the tireless, invaluable efforts of our committee members, who gave unstintingly of their time and their talents to MaxFACT on a volunteer basis. On behalf of Fonds Harold Greenberg’s Board of Directors and the artists and technical professionals in our industry, I thank them for their ongoing contribution.
In closing, I would like to wish every success to our successor in carrying out this mission. It is with a sense of accomplishment that we hand over the reins of an administration that runs like the proverbial well-oiled machine.
Chair, MaxFACT Committee
Gilles Valiquette is a singer-songwriter with 13 albums to his credit. He has received five PRO Canada/BMI awards and five SOCAN awards for his hit songs, including Quelle belle journée, Je suis cool, La vie en rose, Samedi soir and Mets un peu de soleil dans notre vie. He developed a college-level program in computer-assisted sound design and is one of the founders of Collège Musitechnic in Montreal. During his career, he has served on a number of boards, including the Society of Composers, Authors and Music Publishers of Canada (SOCAN), which he chaired for many years. He recently released the album P.S. I Love Uke, and a book entitled C’est fou mais c’est tout – Un parcours discographique des Beatles au Canada, published by Éditions de l’homme, in addition to producing singer Patrick Norman’s latest albums. His song Je suis cool was recently inducted into the Canadian Songwriters Hall of Fame. Gilles Valiquette chaired the MaxFACT Committee, under the umbrella of Fonds Harold Greenberg, from 2003 to 2015.
Odile Méthot has worked in the arts and in film and television for more than 25 years. As president and managing director, she is responsible for managing the funding program of the French-language Fonds Harold Greenberg. Odile Méthot joined the organization as administrative director in 1996 and took part in setting up the program. Since 2000, she has served as its president and managing director.
Since 1975, concert promoter Rubin Fogel has produced some 3,000 concerts and events throughout Quebec and across Canada. Over the years, he has helped expand the careers of countless developing artists, many of whom he continues to work with. Rubin Fogel is also co-owner of Club Soda in Montreal, considered one of this country’s finest live venues.
After working as a researcher at MusiquePlus, Geneviève Moreau is now Music Director NRJ/Associate Producer programming for NRJ 94.3. She has spent 22 years in the radio sector.
For nearly 30 years, Mike Gauthier has worked in the music industry—microphone in hand—meeting artists from all over. He has been a faithful program host on MusiquePlus/Musimax from1993 to 2015, where he has conducted hundreds - even thousands - of reports and interviews with such major stars as Celine Dion, Paul McCartney, Bryan Adams, Shania Twain, Yoko Ono, Mika and Garou, and he is still as enthusiastic as ever. During the fall of 2012, Mike Gauthier has been a program host and music director at MusiquePlus and Musimax, in addition to contributing to music programs on NRJ and Rouge FM.
In fiscal 2014/2015, $317,400 was available for funding. For this period, a total of 88 requests were received for music video production funding, and 23 of these projects were selected for assistance.
Since it was created, the MaxFACT Program has provided financial support for 608 videos, with financial aid to date totaling $7,911,563.
Applications / Projects Funded
88 applicants / 23 financed projects
- Applications Received 88
- Projects Supported 23